PlumbingDana for plumbers
“Water’s coming through the ceiling.”
Gets the water off first, then your cell rings with the address.
Talk to Dana
Inbound and outbound, for trades and local stores
Every call answered.
Every call answered.
Every customer followed up.
Dana is your AI receptionist. She answers every call as your business and books it onto the right tech. Then she follows up your customer list — open quotes, unpaid invoices, customers due, new leads — so the schedule stays full.
14 days free · No contract · Talk to a person
Dana, right nowAnswers every call as your businessBooks it on your schedulePuts it on the right techRings your cell for emergenciesFollows up every quoteFollows up unpaid invoicesRuns any campaign you ask forBuilds your websiteDana, right nowAnswers every call as your businessBooks it on your schedulePuts it on the right techRings your cell for emergenciesFollows up every quoteFollows up unpaid invoicesRuns any campaign you ask forBuilds your website
Most software waits for the phone to ring. Dana answers it — then goes after the work already sitting in your customer list. One assistant, in your business’s name, on the calls coming in and the follow-ups going out.
Inbound
The receptionist
Every call answered as your business, booked on your schedule and sent to the right tech. On an emergency, your cell rings the moment she has the address.
See the receptionist
Outbound
Campaigns
Ask for any campaign in plain words. Dana looks through your customer records, finds exactly the right customers, and you launch it.
See campaigns
Websites
A site that books
Dana reviews the site you have, then builds one where every visitor can call, book, chat or ask — and reaches her.
See websites
The numbers
The calls you miss are the work you lose.
46%
of home-services calls that reach a person turn into a booked job. Picking up is the sale.
Invoca, 70M+ calls across 10 industries
48%
of calls never reach a person at all — roughly half the calls you paid for.
Invoca, 70M+ calls · 600M minutes
67%
of the people who reach voicemail hang up without leaving one.
BIA Advisory Services
Rigorously tested
Built for your trade. Tested like your name is on it.
Every change has to pass every check we’ve ever written before it reaches your phone line. Every check was written after a real call taught us something.
11,000+
automated checks every change must pass
Counted from our own test suite
236
hard-call scenarios, each run as a real phone call
Counted from Dana’s drill book
14
trades and stores, each with its own questions
Counted from the trades and stores she runs
Every
real call graded, so she gets sharper every week
Each call reviewed after it ends
Hear it for yourself
Have Dana call you.
Tell us your name and business and your phone rings in seconds — Dana, answering the way she would for your customers.
- A real call, to your cell
- About two minutes
- Nothing to sign up for
Meet Dana. She already knows your business.
She talks like the best person at your front desk — the questions your trade asks, the words your customers use, and when to get you on the phone. Pick yours and talk to her now, right in your browser.
HVACDana for HVAC teams
“The AC quit and it’s 104 out.”
Asks what your best tech would ask, and books the visit.
Talk to DanaElectricalDana for electricians
“My breaker keeps tripping.”
Checks for danger first, then books the visit on your schedule.
Talk to DanaRoofingDana for roofers
“A shingle blew off in the storm.”
Takes the address and books the inspection.
Talk to DanaSolarDana for solar teams
“How much would I save with solar?”
Books the consultation, and never guesses at a saving.
Talk to DanaCleaningDana for cleaners
“I need a move-out clean by Friday.”
Gets the rooms, the pets and the deadline, and books it.
Talk to DanaPest controlDana for pest control
“There’s a wasp nest by the front door.”
Asks what, where and how long, then books the visit.
Talk to DanaGarage doorsDana for garage door pros
“The door won’t open and my car’s inside.”
Flags the trapped car, and never has anyone touch a spring.
Talk to DanaJunk removalDana for junk haulers
“We close Friday and the garage is still full.”
Gets what, how much and where, and rings you about the deadline.
Talk to DanaNail salonsDana for nail salons
“Do you take walk-ins today?”
Answers from your hours and services, and books or notes the rest.
Talk to DanaJewelersDana for jewelry stores
“Can you resize a ring by Saturday?”
Takes the ring, the size and the date — a clean note for you.
Talk to DanaHair salonsDana for hair salons
“Can I get a balayage this week?”
Knows your services and who does them.
Talk to DanaSelf storageDana for self storage
“Do you have a ten-by-ten?”
Answers what you publish, and never quotes a balance.
Talk to DanaAuto repairDana for auto shops
“Is my car ready yet?”
Takes the car and the number, and never says it’s ready.
Talk to DanaAnswering calls in five minutes. Texting about a week later.
- 1
Find your business
Type its name. Dana reads your Google listing and website — your hours, services and how you talk.
- 2
Connect your software
One sign-in to Jobber or Housecall Pro. She reads your customers, quotes and invoices, and learns who on your team covers what. No job software? Skip this step.
- 3
Send her the calls
Dial one short code on your phone and your calls reach Dana. Your number stays yours. Texting starts about a week later, once the phone carriers approve your texting number.
Plugs into what you already use. Nobody re-types a thing.
JobberOne sign-in. Jobs booked on the right tech, and your quotes and invoices followed up.
Housecall ProShe books into your real arrival windows. Needs Housecall Pro MAX.
ServiceTitan ComingNot live yet. It opens as soon as ServiceTitan approves the connection.
Your emailA clean copy of every call in your inbox, the moment it ends.
Zapier & MakeEvery job sent on to any other app you use.
Something else?Tell us what you use and we connect it for you. Every call still reaches you in the app and by email.
FAQ
Questions owners ask
Will my customers know it’s an AI?
If they ask, she tells them right away — she never claims to be a person. She doesn’t announce it to somebody who just wants their no-hot-water problem solved; she sounds like a calm, capable dispatcher and gets on with it.
What happens on a real emergency?
She takes the address first, then your cell rings and a voice reads you the address and the callback number. If you can take it, she puts the customer straight through to you. You decide what counts as an emergency; everything else waits for morning.
Does it book into Jobber or Housecall Pro?
Yes. You connect Jobber yourself in Settings with one sign-in. She books visits straight onto your Jobber schedule — or files a request, if you’d rather assign the work yourself — and Magpie reads your Jobber customers, quotes and invoices for follow-ups. With Housecall Pro (MAX plan, which is where Housecall Pro opens its API) she books into your real booking windows. ServiceTitan is coming, as soon as ServiceTitan approves the connection.
What if I don’t use any job software?
Then she offers a time inside your working hours, pencils it in, and the job lands on your phone for you to confirm with one tap. Plenty of good shops run on a phone and a notepad.
What if I can’t make a job she booked?
Tap decline on the crew board. She rings the customer back with real alternative times from your openings — never an apology and a vague promise. An emergency is never shuffled to Thursday.
What does it cost?
One flat monthly price, shown on the pricing page — no setup fee and no contract, and you can cancel any month. Your card goes in on a secure payment page when you sign up — never over the phone — and nothing is charged for the first 14 days. If it has not earned its keep in your first thirty days, tell us and every dollar comes back.
How long does setup take?
About five minutes at callmagpie.com/start. Find your business on Google, hear Dana answer as you, add a card — nothing is charged for 14 days — and your own number is answering. Rather do it by phone? Ring the setup line and Robin does it with you.
Can Dana run campaigns for me?
Yes. Ask for one in plain words — “everyone with a water heater over ten years old” — and she finds exactly those customers in your own records, writes each one a text with a real reason, and waits for you to launch it. She also follows up quotes that went quiet, reminds unpaid invoices with your software’s own pay link, and texts and calls new leads within minutes.
Does she text my customers?
Once the phone carriers approve your business’s own texting number — we fill in the form for you — she confirms every booking in writing, reminds them the day before, and answers their texts. Only customers who agreed, and anyone can reply STOP.
Ready when you are.
Answering calls in five minutes. 14 days free. See pricing.