The AI receptionist for residential roofing companies
The storm rolls through at night and by morning every roofer in town has a full voicemail box. She answers the leak calls, the hail calls and the insurance calls — and she keeps homeowners off wet ladders.
- Answers the storm surge when every roofer’s line is jammed
- Hears flashing, ice dams, hail damage, TPO and insurance adjusters
- Books inspections straight into ServiceTitan or Housecall Pro
Every call answered. Every one.
Nobody goes up the ladder
No tarp is worth a fall. She keeps homeowners off the roof and away from downed lines.
Active leaks reach you
Water coming in or a tree through the roof rings your cell with the address. A missing shingle gets an inspection.
Storm leads, all booked
Every hail call becomes an inspection on your schedule instead of a voicemail you return three days late.
Three steps. Zero voicemails.
She answers and gets the address
First ring, day or night, in a calm voice that knows roofing work. The address comes first, because every other part of the job depends on it.
She sorts it by your rules
By default, an emergency is water coming in right now, a tree or limb through the roof, a ceiling sagging with water, or storm damage with more weather coming. You change that during setup — it is your company.
She books it or your phone rings
Routine work goes onto your real schedule. An emergency rings your cell with the job and she can put the customer straight through.
Keep everyone out of the rooms under it. If a power line is involved, stay well away from it and call 911 first. Do not go up on the roof or a ladder — no tarp is worth a fall.
The questions your tech wishes got asked
After the caller picks a time, she asks the one or two that change what the roofer brings — and skips anything they already said. The same questions as your Book Online page.
Leak Repair
- What are you seeing?Water Stain on the Ceiling · Around a Chimney / Skylight / Vent · Other
- About how old is the roof?
Storm or Hail Damage Inspection
Straight to a time — nothing to ask.
Missing / Damaged Shingles
- About how old is the roof?
Roof Replacement Estimate
- What kind of roof?Asphalt Shingle · Metal · Tile · Flat / Low Slope
Gutters
- What do you need?Repair · Replacement · Cleaning
Insurance Claim Help
Straight to a time — nothing to ask.
This isn't a hunch. It's the most measured problem in the trades.
Three figures, each with the study it came from. No vendor surveys of eighty businesses.
Magpie vs. an answering service for roofing
What changes when the phone is answered by something that knows your trade and can put work on your schedule.
| Magpie | Typical answering service | Voicemail | |
|---|---|---|---|
| Picks up every call, nights and weekends | Every call, the first time | Usually, with hold queues at peak | Nobody picks up |
| Knows your trade’s words | Primed on the parts and faults of your trade | A general script | — |
| Books the job straight into your software | ServiceTitan, Housecall Pro, or your diary | Takes a message | — |
| Emergency: your phone rings with the address | And she can put the customer through | Some patch calls through | You find out later |
| Safety first on gas, CO and burning smells | Gets them out before anything else | Depends on the operator | — |
| Callers who hang up get a call back | Once per enquiry, never pestered | Rarely | Most never leave a message |
| When you can’t make it, the customer is rung with real times | From your live openings | — | — |
| Every job on your phone to accept or decline | Crew board, pinged to your lock screen | Emails or messages | — |
| Priced | Flat monthly | Often per minute | Free — and it costs you the job |
Answering services vary; this is what a contractor should expect from a typical one, not a claim about any named company.
Where a missed roofing call hurts
Tree through the roof
Everyone out of the rooms under it, 911 first if a line is down, then your cell rings.
Hail damage and insurance
Books the inspection and notes the adjuster — the call that starts a full replacement.
Leak during a storm
Catch the water, stay off the roof, and your crew hears about it with the address.
Roofing questions, answered
What does she do if a tree comes through the roof?
When a tree has come through the roof, or a power line is down on or near it, she tells them: Keep everyone out of the rooms under it. If a power line is involved, stay well away from it and call 911 first. Do not go up on the roof or a ladder — no tarp is worth a fall.
Which roofing calls ring my cell?
You set that during setup. By default: water coming in right now, a tree or limb through the roof, a ceiling sagging with water, or storm damage with more weather coming.
What does she tell someone with a leak?
Containment, not repair: catch the water, move people and anything electric out from under it, and STAY OFF the roof and off ladders.
Can she book insurance inspections?
Yes — any job type you give her, booked into your real openings.
Explore Magpie for other trades
Solar
Quote requests answered while interest is hot, system problems sent to service, and never a promised saving.
View industry page
Residential Cleaning
Recurring, deep and move-out cleans, with the bedrooms, bathrooms, pets and deadline on the ticket.
View industry page
Pest Control
Ants to wasps to rodents, qualified by what, where and how long — and a swelling sting is a 911 call first.
View industry page
Garage Door Repair
Broken springs and stuck doors booked fast, a trapped car flagged — and nobody told to touch a spring.
View industry pageReady to hire the receptionist that never misses a call?
Hear her answer as your shop in your browser right now — no signup, no card. Or book fifteen minutes with Tom and get a straight answer on whether it's worth it for you.