Industries / Plumbing
Magpie for Plumbing

Every plumbing call answered, even mid‑job

Burst pipes don’t wait for office hours, and neither does the homeowner standing in an inch of water. Dana answers on the first ring, gets the address, and makes sure the right calls reach you before the next plumber on the list picks up.

Dana is Magpie’s AI receptionist. She says so if a caller asks.

  • Answers nights, weekends and while you’re under a house
  • Hears the job the way a dispatcher does — PRV, sump pump, P-trap, no hot water
  • Books routine work straight into Jobber or Housecall Pro
Illustration: plumbing
D
Dana · your plumbing lineIncoming call · after hours
LIVE
CallerWater’s coming through the kitchen ceiling. I think a pipe burst upstairs.
DanaOkay, let’s get you help fast. What’s the address?
Caller412 Maple Drive.
DanaGot it. If you can reach the main shutoff, turn it off now. I’m getting Dave on the line.
Job captured URGENT
TypeEmergency · burst pipe
Address412 Maple Dr
OwnerCell ringing now
NextPut through to Dave
Illustrative call. Names and addresses are made up.
Why plumbing companies use Magpie

Every call answered. Every one.

Emergencies reach you

Sewage backing up at 2 a.m. rings your cell with the address. Everything routine waits calmly on the board for morning.

Routine work gets booked

Water heaters, slow drains, leaky faucets — booked into your real openings, not a message that says "call me back".

Hang-ups get a call back

Somebody gets four seconds in and hangs up with their hands full of water. She rings them back once and books it.

A day on your line

Every kind of call, handled

The real emergencies ring your cell

When a call meets your rules — by default, burst or actively leaking pipes, no water at all, sewage backing up, or anything involving water near an electrical panel — she takes the address, tells them the one safe thing to do, and rings you with the job already on your screen.

  • Your rules, set for your company
  • She can put them straight through to you
2:14
2:14
Tuesday, October 27
MAGPIEnow
EMERGENCY — burst pipe

Water through the kitchen ceiling · 412 Maple Dr

D
DanaCaller on hold for you
Called Dave at 2:14 AM

Illustrative screens. Names, shops and addresses are made up; the alerts and texts use the product’s own wording.

How Magpie handles the call

Three steps. Zero voicemails.

1

She answers and gets the address

First ring, day or night, in a calm voice that knows plumbing work. The address comes first, because every other part of the job depends on it.

2

She sorts it by your rules

By default, an emergency is burst or actively leaking pipes, no water at all, sewage backing up, or anything involving water near an electrical panel. You change that during setup — it is your company.

3

She books it or your phone rings

Routine work goes onto your real schedule. An emergency rings your cell with the job and she can put the customer straight through.

While help is coming. She tells them the one useful thing — the main shutoff (where the line comes in — not the water heater's own valve); water near the electrics: stay away from the panel — and never talks anyone through a repair.
What she asks on the phone

The questions your tech wishes got asked

After the caller picks a time, she asks the one or two that change what the plumber brings — and skips anything they already said. They are the same questions your online booking page asks.

Repair / Replace

  1. What needs to be repaired or replaced?
  2. About how old is the home?

Drain / Clog

  1. Do you have city sewer or a septic tank?City sewer · Septic tank
  2. Which drain is clogged?Kitchen sink · Bathroom sink · Shower / tub · Toilet · Floor drain · Several drains at once
  3. Has the septic tank been pumped in the last 12 months?

Water Heater

  1. What do you need for the water heater?Repair · Replace · New install estimate
  2. What type of water heater do you have?Standard tank · Tankless
  3. About how old is the water heater?

Sewer / Water Line

  1. What do you need?Camera inspection · Find the line · Main water line
  2. Is water bubbling up in the yard?

Water Softener / Filtration

  1. What do you need?Repair · Replace / install · Filter service
  2. About how old is the softener?
Your phone ringsBurst pipe / water pouring in · Sewage backing up · No water at all
The numbers

This isn’t a hunch. It’s the most measured problem in the trades.

Three figures, each with the study it came from.

46%
of home-services calls that reach a person turn into a booked job — the highest close rate of any industry measured. Picking up is the sale.
Invoca, 70M+ calls across 10 industries
48%
of calls never reach a person at all. Same dataset, same industry — roughly half the calls you paid to generate.
Invoca, 70M+ calls · 600M minutes
67%
of the people who land in your voicemail hang up without leaving one. You never learn they existed.
BIA Advisory Services
Compare

Magpie vs. an answering service for plumbing

What changes when the phone is answered by something that knows your trade and can put work on your schedule.

MagpieTypical answering serviceVoicemail
Picks up every call, nights and weekendsEvery call, the first timeUsually, with long holds at busy timesNobody picks up
Knows your trade’s wordsKnows the parts and faults of your tradeA general scriptNo
Books the job straight into your softwareJobber, Housecall Pro, or your Magpie calendarTakes a messageNo
Emergency: your phone rings with the addressAnd she can put the customer throughSome patch calls throughYou find out later
Safety first on a dangerous callGets them out before anything elseDepends on the operatorNo
Callers who hang up get a call backOnce per inquiry, never pesteredRarelyMost never leave a message
When you can’t make it, the customer gets a call back with real timesFrom your live openingsNoNo
Every job on your phone to accept or declineIn your app, with a ping to your lock screenEmails or messagesNo
PricedFlat monthlyOften per minuteFree — and it costs you the job

Answering services vary; this is what a contractor should expect from a typical one, not a claim about any named company.

When it counts

Three plumbing calls, handled right

Burst pipe after hours

Address first, the shutoff next, then your cell rings and she can put the homeowner straight through.

No hot water on a Sunday

Not an emergency by your rules — so she books the first real opening Monday and it lands on your board.

Drain-cleaning price shopper

She gives your call-out rate, checks they’re in your service area, and books it before they dial the next shop.

FAQ

Plumbing questions, answered

Can she tell a burst pipe from a dripping faucet?

Yes. Your emergency rules are set per shop — by default: burst or actively leaking pipes, no water at all, sewage backing up, or anything involving water near an electrical panel. Those ring your cell; a dripping faucet gets booked.

What does she tell a homeowner while help is on the way?

The one useful thing: the main shutoff (where the line comes in — not the water heater's own valve); water near the electrics: stay away from the panel. She never talks anyone through a repair.

Will she quote my prices?

She gives callers the call-out rates you set during setup, and never quotes a repair price over the phone — the tech prices it on site once he can see it.

Does it work with Housecall Pro?

Yes, on the Housecall Pro MAX plan. She books into your real booking windows and the job appears in Housecall Pro like any other.

Ready to hire the receptionist that never misses a call?

About five minutes: find your business, hear Dana answer as you, and forward your number — she’s answering today. Texting follows about a week later, once the phone carriers approve your number. Or hear her first, right in your browser.